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Product Information Management
Do you have multiple sources of content “truth” about your products? Is there an unscalable manual effort involved in managing your product information across sales channels?
Branded Manufacturers know their products and market positioning better than anyone, and have the competitive advantage of creating the richest online experience available across every channel your customer touches.
Our approach to Digitizing Product Content
PIM architecture and integrations with ERP, CRM, eCommerce
PIM ingestion from MDM, PLM, or ERP
PIM syndication to online retailers and distributors
Product content strategic prioritization and enrichment services
Testing & Launch
Onboarding
FEATURED PROJECTS
Digitizing Product Content to Drive Online Revenue Growth
"We used channel prioritization to narrow down from thousands to dozens of channels - and data in the formats and structures they need. Now we are able to push out that content in a seamless manner, and not consume valuable hours of our company's resources. We want our team focused on building great content, not what would have in the past been a very manual, laborious process."
insights
Product Information: a strategic asset to set you up for commerce success
As recently as a decade ago, an organization’s product information was considered a technical resource, owned by engineering and/or IT…
insights
A manufacturer’s roadmap to modern commerce success
a whitepaper collaboration with inriver This guide will walk you through how to achieve digital commerce success. Ultimately, it’s…